i can’t believe it has been almost a week since i embarked on my short trip to NYC. my main reason for traveling? the IFB conference *of course*! i had attended it last year & had an awfully great time. i actually didn’t think i was going to go this year, but once i saw the final lineup on the bloggers, speakers and other fashion industry bigwigs slated for the panels and presentations, i just knew i was going! (plus my actor friends in NYC were away & they gave me complete access to their apartment…mwahaha! hellz yeah free room & board!)
first off, a lot of my favorite bloggers were speaking, keiko lynn (whom i met last year), wendy lam of nitrolicious, geri hirsch of BIA, rebecca the clotheshorse and karla of karla’s closet! i loved that this year, there were a lot of BIG brands speaking on the panels like gucci and mtv who gave really interesting insights on how they work with bloggers. i found all of it extremely informative as well as entertaining!
the quick rundown of the day…the first two hour-long panels went, then we broke for lunch which was provided by the IFB conference. unfortunately, it seemed there wasn’t enough lunches to go around and certainly not enough drinks :( luckily i brought a big bottle of water with me which i never do. during the breaks, we were able to go around and get jeans fittings with levis, take our photos with shopbop for best-dressed blogger & generally just network, talk with old acquaintances (like wendy brandes) & make new ones ^_^ we even got swag bags with cool stuff like mac makeup, cool t-shirts & chocolate. the last 2 panels took up the rest of the afternoon.
as great as all that was, the final keynote presentation was what definitively decided for me that i was going to attend the conference this year…lazaro & jack of PROENZA SCHOULER!!! ever since i watched their episode of the series “the day before” on the sundance channel (gosh almost 2 years ago now…yikes!), i have been just fascinated with their design process. i couldn’t believe i was staring at them not 20 feet away from me, chatting about how they follow bloggers & street style and partaking of the whole “social media” frenzy. i especially liked just how cute & personable lazaro was (not like jack isn’t), but he’s just adorable! like a cute little boy you just wanna spank! eeek…did i just say that! anywho…proenza schouler, yeah. who could they get next year to top that?
